Shop Small Saturday in Long Beach

Small Business Saturday on November 30, 2024, wedged nicely between Black Friday and Cyber Monday, encourages people to check out local shops and the locals who own them. Long Beach is well known for terrific homegrown businesses located in the city’s popular shopping districts, and many of those will be offering special deals on Saturday. So check them out and find out the big deal about shopping small.

BELMONT SHORE

Arguably Long Beach’s best known shopping and dining district, Belmont Shore shops offer everything from jewelry to hardware to one-of-a-kind Christmas ornaments. Find Long Beach-inspired apparel, art and accessories at Long Beach Clothing Co. and LB Swag. For more information and a directory of shops, click here.

RETRO ROW

Retro Row is a fun, funky and continually evolving stretch of Fourth Street–between Temple and Walnut Avenues–that is home to uber-cool, vintage-inspired specialty shops and boutiques such as Meow (2210 E Fourth St) and Pigeon’s Roller Skate Shop (2132 E Fourth St). Here you can shop a curated inventory of vintage clothes, mid-century furnishings, vinyl records, and more.

BIXBY KNOLLS

The Bixby Knolls shopping district–much of it centered on Atlantic Avenue–has a very neighborly feel with lots of locally owned shops and boutiques like Pixie Toys (3914 Atlantic Ave) and Better Half Boutique (3803 Atlantic Ave), which offers everything from home furnishings to toys as well as another Long Beach Clothing Co. location. You can also take a break with lots of options for dining, desserts and craft beer.

DOWNTOWN

Pine Avenue is Downtown Long Beach’s main dining and retail artery and here you’ll find clothing, record stores, skate shops, and one-of-a-kind boutiques like LB Vintage Etc (737 Pine Ave). Just a couple blocks east is the East Village Arts District, an eclectic area featuring unique boutiques and galleries such as Dark Art Emporium (427 E First St) and the non-profit Loiter Galleries (425 The Promenade North), all of it located amongst some of the most historic and eye-catching architecture in the city.

SHORELINE VILLAGE

Located directly on the waterfront, Shoreline Village has stunning views of the Queen Mary and is home to some of the most unique, charming shops offering everything from socks to souvenirs, including The Village Hat Shop (429-A Shoreline Village Dr). For a list of shops, click here.

GREATER LONG BEACH

You can shop small all around the city. Small businesses worth venturing outside of major shopping districts for include florist/gift shop Romance Etc. (5407 E Village Rd) and Lili’s Flowers (322 E Market St), home furnishings at Carvana Furniture (975 Long Beach Blvd) and plenty of unique items at Beacon House Thrift Shop (3220 E Anaheim St).

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About the Author

Steve Lowery

Steve Lowery is a longtime local. Over the years he has written for the Los Angeles Times, ESPN, and others. If you're looking for the hidden gems of Long Beach, Steve is your go-to.